Simon Morris, a director of Beare's since 1998, began his career as a cellist, becoming co-principal with the Scottish Chamber Orchestra and spending almost ten years with the Academy of St Martin in the Fields, for which he now serves as a trustee board member.
He established his first violin business in 1987, and in 1994 he and his colleague Steven Smith founded Morris & Smith, which merged with J & A Beare in 1998. An adviser to many leading musicians, he has sold important instruments to, among others, Mstislav Rostropovich, Joshua Bell (the 'Gibson' Stradivari) and Julia Fischer.
In 2008 he was invited by Her Majesty the Queen to Buckingham Palace to celebrate J & A Beare's receipt of the Queen's Award for Enterprise. As a commentator on the violin market he has appeared on the BBC, CNBC and CLASSIC FM and contributed to the Financial Times, the Independent, the New York Times and other major publications.